I brought a stack of writers’ business cards home from a huge conference recently. I need to make myself new ones, so I was looking through the pile with an eye to design/contents. Here are a few thoughts I had:
- Rounded corners are hot and contemporary. Love them! But…what’s next?
- Use striking imagery to stand out. (Acquire permission/rights.)
- Author pics: Hate the idea of my pic, BUT these helped me place people I had met but couldn’t remember.
- Solid color backgrounds with white text are hot right now and look great.
- Images of typewriters, notebooks, pens, and computers are overdone.
- Use both sides. Image on one side and info on the other works well.
- Minimal is great! Name, job title, website, and email address are all you need.
- Highlighting a new book is terrific, too, but you’ll have to update more frequently.
- Don’t put your home address on your business card. Just don’t.
- Keep your text big enough to be easily readable. Never go smaller than 8pt (preferably 10)!
- Make sure your text color contrasts strongly with the background it appears on.
- Leave your day job off. Editors don’t care that you’re a clown or yogi.
- Limit your fonts. More than 2 looks amateurish.
- Leave a bit of space where you can jot something as you hand your card over.
- An email addy that obviously goes to your day job or is something like firstname.lastname@example.org does not make the right impression.
Here’s the biz card I’ve been using for more than a year. I have a new book coming out in spring, and I’m trying to decide whether to just update, redesign using the same basic elements, or completly overhaul…