Laura Purdie Salas

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You are here: Home / Writing for Children / How Much Money Do You Put Into Promotion?

How Much Money Do You Put Into Promotion?

July 1, 2008 By Laura

My first trade book, a picture book poetry collection called STAMPEDE: POEMS ABOUT THE WILD SIDE OF SCHOOL, comes out from Clarion next spring. Yea! And I’m realizing I need to shortly start putting promotion plans into place. I’m getting ready to read the Shrinking Violet Promotions blog in its thus-far entirety over the next month, and I’ll also reread all the articles I’ve torn out and books I’ve bought that relate to book promotion.

Now, my question for you: How much money do you put into book promotion? I’m talking about promotion for one specific book just before and just after its release?

My advance was $4,000. I don’t have money to burn, by any means. But I also realize I have to invest in myself and my career. But I’m nervous about losing money. But I know I need to support my book. But marketing is not my strong point. But if I don’t do enough for my book, it’s even more likely to sink without a ripple. But…well, you see my dilemma.

So I’m just wondering if anyone will share numbers. Either a straight number, like, “I usually set aside $3,000 for promoting a specific book,” or a percentage of promotion, like “I spend 50% of my advance on promotion.”

Thanks!

Tagged With: the business side

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FEBRUARY NEWS

My first 2023 book is storming onto bookstore shelves this month. I'm so excited about ZAP! CLAP! BOOM!

Zap! Clap! Boom! Book Trailer

https://youtu.be/kKVsDo8r0aw

Click the cover for more info–thanks!

I'm also creating promo materials, working on two board book manuscripts, and doing some work for hire to pay off Christmas bills! And I'm enjoying the lovely, snowy Minnesota winter. <3

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